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Pricing Breakdown · Updated July 30, 2026

Birdeye Pricing 2026: the numbers they won't show you.

Birdeye's official pricing page is a quote configurator: enter your phone number, wait for the sales call. Here are the actual per-location prices, the add-on stack, the onboarding fees, and the renewal fee nobody brings up on the demo. We pulled it all from procurement data and hundreds of customer reports so you walk into that call already knowing the numbers.

See the Real Prices Full Birdeye Review
$299 Starter / mo
$349 Growth / mo
$449 Dominate / mo
12mo Min Contract

Prices are per location, billed annually. We have no affiliate relationship with Birdeye and earn nothing from this page.

The Short Answer

Birdeye costs $299, $349, or $449 per month, per location for Starter, Growth, and Dominate, on 12-month contracts billed annually, with custom Premium pricing at 4+ locations. Real-world spend runs higher: add-ons are $50-$150/month each, onboarding is $500-$1,500 per location, and an ~8% "Innovation Fee" lands at renewal. A single location with useful add-ons budgets $400-$600/month; a realistic year-one total on Growth is about $7,600. There is no free trial and no month-to-month option.

§ 01 · The Quote Gate

Why Birdeye's pricing page shows no prices.

Go to birdeye.com/pricing and you won't find a single dollar figure. You'll find a "Pricing Configurator" that asks for your location count and mobile number, then routes you to a sales rep. The pitch line, "pricing built around outcomes, not seat counts," translates to: every deal is negotiated.

The tiers themselves are well-documented anyway. Third-party procurement trackers, review-platform disclosures, and hundreds of customer reports consistently converge on the same three numbers: $299, $349, and $449 per location per month. Median contract value across verified purchase data lands around $4,788/year, which works out to one location on Growth plus a single $50 add-on, billed annually.

What the quote gate actually buys Birdeye is negotiating room. Two contractors with identical needs can walk away with different numbers depending on how hard they pushed and what quarter the rep was closing. That's standard enterprise sales, not a scandal. But it does mean the tier price is the ceiling, not the floor. Never accept the first quote.

What the demo call won't lead with

  • 01 Every price is per location. Five branches means five full plan fees, unless you negotiate volume discounts that start around 4+ locations.
  • 02 The contract is 12 months minimum, auto-renewing, with a 90-day written cancellation notice. Miss the window and you own another year.
  • 03 An ~8% "Innovation Fee" shows up at renewal. Multiple customers report seeing it for the first time on the invoice.
  • 04 Onboarding is $500-$1,500 per location. A multi-location setup can invoice $5,000-$15,000 before the platform sends its first review request.
§ 02 · The Three Tiers

What each tier actually includes.

All three tiers are built on the same platform: campaigns, unified team inbox, payments, integrations, mobile app, unlimited users and contacts. The tiers gate which AI product lines are switched on.

Tier 1

Starter

Core reputation engine

$299 /mo · location

$3,588/yr, billed annually

  • ✓Reviews AI: monitoring + automated requests across 200+ sites
  • ✓Listings AI: sync across 100+ directories, duplicate suppression
  • ✓Messaging AI: unified SMS, webchat, email, social inbox
  • ✓Unlimited users, contacts, and support
  • ✕No Social AI, no chatbot, no surveys

Right pick for: a contractor who wants reviews + listings handled and nothing else.

Most Quoted

Tier 2

Growth

Reputation + social presence

$349 /mo · location

$4,188/yr, billed annually

  • ✓Everything in Starter
  • ✓Social AI: AI content creation + scheduling across Facebook, Instagram, Google, LinkedIn
  • ✓Multi-location social calendar from one dashboard
  • ✕Chatbot AI still gated to Dominate

Right pick for: the most common quote. Reviews, listings, inbox, and social handled by one platform. This is where the median $4,788/yr contract lands.

Tier 3

Dominate

Full CX platform

$449 /mo · location

$5,388/yr, billed annually

  • ✓Everything in Growth
  • ✓Chatbot AI: 24/7 lead capture + appointment booking on your website
  • ✓Deeper messaging automation and routing
  • ✓Best fit for the add-on stack (surveys, referrals, benchmarking)

Right pick for: high-volume operations that want the webchat funnel. Most contractors get better chat ROI from a dedicated AI receptionist, though.

Tier 4 · Premium

4+ locations: custom pricing. Volume discounts reportedly run 11-14% at 4+ locations, 25-40% at 10-25, and 50%+ at large franchise deployments. None of it is published; all of it is negotiated. Dedicated account management and custom integrations come with it.

Call for quote

The review-platform split you should know about

4.7/5

G2

3,500+ reviews

4.7/5

Capterra

700+ reviews

3.4/5

Trustpilot

665 reviews · unfiltered

Read that spread carefully. On platforms where vendors solicit reviews, Birdeye scores 4.7. On Trustpilot, where they don't, it drops to 3.4 across 665 reviews: roughly 73% five-star and 21% one-star at last count. The product delivers; the billing relationship is where it goes sideways. The Better Business Bureau has logged 108 complaints in the last three years, dominated by cancellation and billing disputes.

§ 03 · The Add-On Stack

Where $299 quietly becomes $550.

The tier price covers the core AI product lines. Everything else is an add-on, per location, per month. This is where most Birdeye bills grow after the first quarter, when the rep circles back with "have you considered Surveys?"

Add-on Monthly What it does
Surveys AI $100 NPS and pulse surveys after job completion
Referrals $100 Automated referral campaigns from happy customers
Mass Texting $100 Bulk SMS campaigns (10DLC carrier fees pass through on top)
Google Seller Ratings $150 Star ratings in Google Ads via review syndication
Insights AI $50 Sentiment analysis and trend reporting across reviews
Benchmarking $50 Competitor rating and review-volume tracking
Social AI (on Starter) $50 Included in Growth and Dominate; add-on price on Starter

Add Surveys and Referrals and a $349 Growth plan becomes $549/month before carrier fees. That's the realistic "we actually use this thing" price for a single location, and it's the number to anchor your quote negotiation against.

§ 04 · Real-World Cost Math

Year-one totals at three contractor sizes.

Plan fee × 12, plus the add-ons a business that size actually runs, plus onboarding. These are the checks you'd write, not the demo-call teaser.

Scenario A

Single-location HVAC shop

Starter plan · no add-ons · just reviews + listings

  • Starter × 12 months$3,588
  • Onboarding (one-time)$500-$1,500
  • Add-ons$0
Year one $4,100-$5,100

For comparison: NiceJob covers this same core job for $900/year, month-to-month.

Most Common Quote

Scenario B

Single location, working stack

Growth plan · Surveys + Referrals add-ons

  • Growth × 12 months$4,188
  • Surveys AI × 12$1,200
  • Referrals × 12$1,200
  • Onboarding (one-time)$1,000
Year one $7,588

Year two adds the ~8% Innovation Fee: roughly $530 more on the same stack.

Scenario C

5-location restoration franchise

Growth × 5 locations · ~12% volume discount

  • Growth × 5 × 12 (list)$20,940
  • Volume discount ~12%−$2,513
  • Onboarding × 5$5,000+
Year one ~$23,400

This is the scale where Birdeye's per-location dashboards and corporate rollups earn the bill. No competitor handles this scale as cleanly.

Scenario math uses the documented tier rates, add-on prices, and onboarding ranges detailed in our full Birdeye review. Volume discounts are negotiated, not published, so treat Scenario C's discount as a starting position, not a guarantee.

§ 05 · The Fine Print

Four contract terms to negotiate before signing.

None of these are hidden. They're in the agreement. They're also the source of most of Birdeye's 108 BBB complaints, because reps don't dwell on them and buyers don't read them. Walk in knowing all four.

90 days

Cancellation notice, in writing, before renewal

The 12-month contract auto-renews unless you cancel in writing at least 90 days before the renewal date. Customers report cancellation emails going unanswered for months while billing continues. One reported a $7,000 charge for missing the window by a week. Negotiate: get the exact cancellation procedure and contact in the contract, and set a 120-day calendar reminder the day you sign.

~8%

"Innovation Fee" price increase at renewal

Multiple customers report an approximately 8% increase applied at contract renewal, often discovered on the invoice rather than announced. On a loaded single-location stack that's $500+/year of drift. Negotiate: a written cap on renewal increases. Reps have latitude here, especially at quarter-end.

$500-$1,500

Onboarding fee, per location

Implementation is a paid line item: $500 to $1,500 per location, $5,000-$15,000 for multi-location rollouts. The onboarding support itself gets good marks in reviews; the surprise is that it's billed at all. Negotiate: onboarding waivers are one of the most commonly granted concessions in enterprise SaaS. Ask directly.

$0

Refund for mid-term downgrades

Annual payment is upfront, and downgrading mid-term isn't allowed. If Dominate turns out to be more platform than you use, you ride it out to renewal. Negotiate: start one tier lower than the rep suggests. Upgrading mid-contract is always easy; downgrading is impossible.

§ 06 · The Price Gap

Birdeye vs the tools most contractors actually need.

The honest framing: Birdeye is the most capable platform in this table, and most single-location contractors shouldn't buy it. Match the tool to your location count, not the feature list.

Platform Monthly Contract Built for
Birdeye $299-$449 /location 12-mo, auto-renew, 90-day notice Multi-location operations, franchises, 200+ review sites
Podium $399 12-mo typical Text-first communication + payments + reviews
NiceJob $75 Month-to-month Single-location review automation + social proof
GoHighLevel (reputation module) $97+ Month-to-month Reviews inside a full marketing platform. See our GHL review

Per-dollar rule of thumb: one location → NiceJob at $75/month does 80% of what you'd use Birdeye for at 25% of the price. Text-heavy front office → Podium. Three or more locations → Birdeye starts earning its premium. The full category rankings live in our reputation management software guide, and the direct matchup is in Podium vs Birdeye.

§ 07 · The Verdict

Pay it, negotiate it, or skip it?

Pay it → 3+ locations or franchise operations

If you run three or more branches, Birdeye's corporate rollups, location-level dashboards, and per-branch permissions are the strongest in the category. Nothing else handles multi-location reputation this cleanly. Go in on Growth, negotiate the volume discount and an onboarding waiver, and cap the renewal increase in writing.

Negotiate it → $1M+ single location on ServiceTitan or Housecall Pro

A high-volume single location already running ServiceTitan or Housecall Pro gets real value from the native integrations: review requests fire automatically on job completion. But at one location you have zero use for the multi-location architecture you're paying for, so make the price reflect that: push Starter pricing on the Growth feature set, and walk if they won't move. They usually move.

Skip it → single location under $1M, or anyone needing month-to-month

At $299+/month on a 12-month hook, Birdeye is a spaceship for a pickup-truck job. NiceJob at $75/month handles automated review requests, AI replies, and social proof with no contract at all. If reviews are just one piece of a bigger marketing gap, GoHighLevel at $97/month includes reputation management inside a full marketing platform.

§ 08 · Frequently Asked

Birdeye pricing questions, answered straight.

Birdeye costs $299/month per location for the Starter plan, $349/month for Growth, and $449/month for Dominate, billed annually. Businesses with 4+ locations get custom Premium pricing with volume discounts. Add-ons like Surveys ($100/mo), Referrals ($100/mo), and Mass Texting ($100/mo) stack on top, and onboarding runs $500-$1,500 per location. A realistic single-location budget with useful add-ons is $400-$600/month.
Birdeye's official pricing page shows a quote configurator instead of prices. You enter your location count and phone number, and a sales rep calls you with a custom quote. The $299/$349/$449 tiers are confirmed across multiple third-party procurement sources and customer reports, but Birdeye itself never displays them. The practical effect: you can't comparison-shop without getting on a sales call, and quoted prices vary by negotiation.
No. Birdeye has no self-serve free trial. Access requires a demo call with their sales team first. They offer a free AI Brand Grader scan of your online reputation as a lead magnet, but you cannot test the actual platform before signing a contract. Competitors like NiceJob ($75/month) offer 14-day free trials with no sales call required.
The Innovation Fee is a price increase of roughly 8% that Birdeye applies at contract renewal. Multiple customers report it appearing on renewal invoices without advance warning. On a $349/month Growth plan, that's about $28/month more in year two, or $335 more per year, per location. Ask your rep to cap or waive renewal increases in writing before you sign.
No. Birdeye requires 12-month contracts with a 90-day written cancellation notice before your renewal date, and contracts auto-renew. Miss the notice window, even by a week, and you're locked in for another full year. The Better Business Bureau has logged 108 complaints against Birdeye in the last three years, with billing and cancellation issues as the dominant theme. Set a calendar reminder 120 days before renewal the day you sign.
Birdeye charges the full plan rate per location: five locations on Growth is $1,745/month, which is $20,940 a year before add-ons or onboarding. Volume discounts reportedly start around 4+ locations (11-14% off), improve at 10-25 locations (25-40% off), and reach 50%+ per-location reductions at larger deployments. None of it is published, though, so everything comes down to negotiation with sales.
For single-location contractors, usually not. NiceJob does automated review requests and AI review replies for $75/month with no contract, one quarter of Birdeye's entry price. Podium bundles text-first communication, payments, and reviews at $399/month. Birdeye's premium buys 200+ review-site monitoring, listings management across 100+ directories, and enterprise multi-location dashboards. Those features pay off at 3+ locations, not one.

From the Tradesman's Side of the Desk

The pattern in Birdeye's complaint records is remarkably consistent: the demo impresses, the sales team is good at its job, and the contract was written for a business with a legal department. If you run a one-location shop, the demo will still make Birdeye sound like the obvious buy. That's the rep's job. Yours is the math on this page: $4,100-$7,600 in year one against $900 for a tool that does the part you'd actually use.

The full breakdown of what Birdeye does well, including the multi-location cases where it really is the best tool available, is in our complete Birdeye review. The head-to-head with its closest rival is in Podium vs Birdeye, and the whole category, budget picks included, is ranked in the best reputation management software for contractors guide.