Roofr Pricing 2026: what the real stack costs.
Roofr publishes its prices, which already puts it ahead of half the category. But the sticker tiers are only part of the bill. The subscription, the per-report fees, the ESX add-on, and the optional stack all land on the same card. I pull measurements from Roofr for my own roofing work, so this is the bill as it actually shows up, not as the pricing page frames it.
*Annual billing. Monthly runs $249 Essentials, $349 Scale. No affiliate relationship with Roofr; we earn nothing from this page.
The Short Answer
Roofr is free on Starter with $19 reports, $249/month on Essentials, and $349/month on Scale (drop to $209 and $299 with annual billing), with unlimited users on every tier. Paid plans get $13 reports with 2-hour guaranteed delivery, and the Verisk-certified ESX export for Xactimate is $10 per report on any tier. The number to budget honestly is the stack: Scale annual plus Instant Estimator, Roofr Sites, and SMS is $558/month before a single report, and a working mid-size roofer runs $600-$1,100/month all-in.
Free, Essentials, Scale: what each one buys.
Roofr retired the old Pro, Premium, and Elite names in March 2026. The current lineup is simpler: a genuinely free tier and two paid ones. Every tier includes unlimited team seats, which is rare in this category.
Tier 1
Starter
Free forever, pay per report
No credit card, no expiry
- ✓Reports at $19 each, 24-hour estimated delivery
- ✓10 trial proposals and invoices
- ✓CRM core, 1 job board, material ordering
- ✓Unlimited users
- ✕No payments, no SMS, no guaranteed delivery
Right pick for: trying the platform on real jobs before paying anyone anything.
Tier 2
Essentials
The working roofer's tier
$209/mo billed annually (saves 15%)
- ✓Reports drop to $13 each, 2-hour guaranteed delivery
- ✓Unlimited proposals, invoices, and work orders
- ✓Card and ACH payment collection
- ✓Signable PDFs, dedicated account manager
- ✕SMS is a $49/mo add-on; no QuickBooks sync
Right pick for: most solo-to-small crews pulling 5-30 measurements a month.
Tier 3
Scale
Ops depth for growing shops
$299/mo billed annually (saves 15%)
- ✓Everything in Essentials, same $13 reports
- ✓QuickBooks integration (one-way as of mid-2026)
- ✓Job costing and performance dashboard
- ✓7 custom job boards, crew management, 25+ automations
Right pick for: shops that need job costing and the QuickBooks handoff, even a partial one.
The in-between option · Measure+
$109/mo (6-hour delivery) or $169/mo (2-hour delivery). Upgrades Starter's report speed and pricing without buying the full Essentials feature set. Useful if you only want faster measurements and nothing else. Skip it if you send proposals through Roofr; Essentials at $209 annual is the better spend.
The reports are the real pricing model.
The subscription is the entry fee. The measurement volume decides the bill. Here is what a month of reports costs at the volumes real shops actually pull, with the ESX add-on priced in for insurance work.
| Monthly volume | Starter ($19/rpt) | Paid tiers ($13/rpt) | + ESX on all ($10/rpt) |
|---|---|---|---|
| 5 reports | $95 | $65 | $115 |
| 20 reports | $380 | $260 | $460 |
| 50 reports | $950 | $650 | $1,150 |
The break-even on Essentials
The $6 per-report savings covers the $209 annual subscription at about 35 reports a month on report math alone. But that misses the point. Most shops upgrade for the 2-hour guaranteed delivery and unlimited proposals, and pulling 10+ reports a month is where the whole package starts feeling obviously worth it.
The DIY escape hatch
Trace the roof yourself in Roofr's tool and the report is free on paid plans with your own or Bing imagery, or $2-$3.50 with premium imagery. For simple gable roofs you can see clearly from above, DIY keeps report spend near zero. Save the $13 full-service orders for cut-up roofs and anything going to an adjuster.
The $10 ESX line deserves its own note. For Xactimate writers, that checkbox replaces either an hour of manual re-keying per complex roof or a $35-$87 EagleView premium report. It is the single best dollar-for-dollar line item in Roofr's price list.
How $249 becomes $558 before your first report.
None of these are tricks. They are real products with real value. They are also separate line items that stack fast, and the pricing page presents them one at a time so the total never stares back at you.
| Add-on | Monthly | Annual | What it does |
|---|---|---|---|
| Instant Estimator | $149 | $125 | Homeowner-facing quote widget for your website; real conversion lift for ad-driven lead gen |
| Roofr Sites (beta) | $99 | $85 | AI website builder with SEO content generation |
| SMS texting | $49 | Text customers from the job card; Essentials and Scale only | |
| Measure+ (Starter only) | $109-$169 | Faster delivery tiers without the full Essentials upgrade | |
| ESX Xactimate file | $10/report | Verisk-certified export; sketch and measurements auto-populate in Xactimate | |
Payment processing sits outside the subscription entirely: 2.8% + $0.30 on Visa, Mastercard, and Discover, 3.25% + $0.30 on Amex, and 0.5% on ACH capped at $40 per transaction. On a $20,000 re-roof paid by card, that is $560 in processing. Push customers to ACH on big tickets: the same $20,000 job caps at $40.
Three real monthly bills, itemized.
Same platform, three very different invoices depending on volume and stack. The middle one is close to how I actually run it.
Scenario A
Solo roofer testing the water
Free Starter · 5 reports · no add-ons
- Starter subscription$0
- 5 reports × $19$95
- Add-ons$0
The cheapest legitimate way to test satellite measurement on live jobs. No other platform in the category has a $0 entry.
Scenario B
Insurance-work stack
Scale annual · 20 reports · ESX on insurance jobs
- Scale (annual)$299
- 20 reports × $13$260
- ESX × 8 insurance jobs$80
Each of those 8 ESX files replaces an hour of manual Xactimate re-keying or a $35-$87 EagleView report. The $80 is the best money on this bill.
Scenario C
Growth shop, full stack
Scale annual + every add-on · 20 reports · $30K/mo processed
- Scale (annual)$299
- Instant Estimator (annual)$125
- Roofr Sites (annual)$85
- SMS add-on$49
- 20 reports × $13$260
- Card processing (~$15K at 2.8%)~$420
Still cheaper than the AccuLynx + EagleView equivalent at this volume, which runs $1,300+ before proposal or payment tools.
Scenario math uses published rates as of July 30, 2026: $13 paid-tier reports, $10 ESX, annual-billing add-on prices, and 2.8% + $0.30 card processing on roughly half of $30K monthly collections. Your processing line scales directly with how much you collect by card versus ACH.
Roofr vs EagleView vs Hover on cost.
Three measurement platforms, three completely different pricing models. The comparison that matters is cost per bid at your actual monthly volume.
| Platform | Model | 20 bids/month costs | When it wins |
|---|---|---|---|
| Roofr | $0-$349/mo + $13-$19/report | $260 + subscription | Price-driven retail residential; Xactimate writers via the $10 ESX |
| EagleView | Per report, $24.25+ list | ~$700-$1,700 | Adjuster-scrutinized insurance claims and commercial work |
| Hover | $99/mo Pro or $29-$139/project | $99 Pro flat | Visual-sell exterior jobs; 3D model closes siding and paint work |
The full quality-and-workflow comparison, not just price, is in our Hover vs Roofr breakdown and the EagleView review. Short version: Roofr wins on cost per report, Hover wins on the kitchen-table close, EagleView wins in front of an adjuster.
Which tier fits your volume?
At low volume the free tier is the whole product. Pay $19 when you need a report, use DIY tracing when the roof is simple, and keep your monthly fixed cost at zero. Upgrade when the 24-hour delivery starts costing you jobs or you outgrow the 10 trial proposals.
$209/month annual is the sweet spot for most working crews: $13 reports, 2-hour guaranteed delivery, unlimited proposals with payments and e-signature. Add the $49 SMS line if your customers live in their text messages, and they do. Skip Instant Estimator until you are actively running paid ads to a landing page.
The $90/month jump from Essentials buys job costing, the performance dashboard, crew management, and QuickBooks sync. Know going in that the QuickBooks integration is one-way as of mid-2026; Roofr says two-way sync is in development. If clean books are the reason you are upgrading, read our QuickBooks for contractors review first so you know what the sync does and does not carry.
Roofr pricing questions, answered straight.
From the Tradesman's Side of the Desk
I pull measurements from Roofr for my own roofing work and write my insurance estimates in Xactimate, so the line items on this page are ones I actually pay. My honest read on the bill: the reports and the $10 ESX are worth every dollar, and the ESX alone changed my workflow this year. The add-on stack is where you need discipline. Instant Estimator and Roofr Sites are real products, but if you buy everything on the menu you are at $558 a month before your first measurement, and most crews do not need the full menu.
The full hands-on review, including where the satellite coverage gets thin on tree-covered lots and what the CRM does and does not handle, is in our complete Roofr review. If you are choosing between measurement platforms, the head-to-head with the visualization-first alternative is in Hover vs Roofr, and the whole category is ranked in our best estimating software for contractors guide.
